Skechers was founded in 1992 by Robert Greenberg, formerly of L.A. Gear. Greenberg sought to focus on the casual footwear market. Skechers' early products were utility style boots and skate shoes. The company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes.
The company offers two footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.