HOPE Holding Company Ltd

A multinational company based in Tanzania, Africa., whose principal business is to operate retail establishments including franchise and department stores retailing of apparel for Clothing and Fashion, Sport gear, Cosmetics and body & skin care Products throughout Eastern, Central and Southern Africa. HOPE Holding Company Ltd is affiliated to East Africa Retail Corporation - EARC which is associated in retailing of franchise brands like Redtag, LC Waikiki, Skechers, Flormar, Bottega Verde, Papparoti and Dr. Sweets.

Our Vision

Opening Doors to a Brighter Tomorrow

Our Mission

We strive to responsibly provide meaningful product that not only exemplifies our lifestyle, but enhances the ability to live it.

Business Goals

Grow the business and increase profitability.

Capture a bigger market share.

Provide better customer service.

Improve employ ee training.

Our Journey


Our History begins with the founder having a thought of bringing international for clothing and footwear brand into Tanzania to bridge the gap for our consumers, who constantly desires to reach and obtain product from around the world. At this point, East Africa Retail Corporation was formed in the year 2011 where we attained franchising rights for some of the Landmark Group (UAE) Dubai namely Babyshop, Splash, ShoeMart, Lifestyle, Max.

In July 2012, East Africa Retail Corporation opened its first doors for 2 stores (Babyshop, Splash) at one of the Main Malls in Tanzania – Mlimani City to the delight of the customers.



The thought of establishing a one stop shopping center for Clothing Fashion and footwear was born, which resulted in attaining more brands from Landmark Group (UAE) - Max, ShoeMart and Lifestyle, Cortefiel Grupo (SPAIN) - Springfield , Cortefiel, Women Secret Flormar (TURKEY). That year 9 stores were opened on the same day at Msasani GSM Mall.

Another expansion plan materialized and a new branch opened at GSM Mall – Pugu with yet another additional brand from Landmark Group (UAE) – Shoexpress and as well as Danube Home (UAE) opened it first shops in East Africa Community . 9 stores of existing Brands were launched on the same day . On the same year, a cosmetic shop – Flormar was open at China Plaza



In 2017 August, a strategic decision was made to ensure customers are spoilt of choice by having East Africa Retail Corporation Continue operation for Landmark Group (UAE) Brands and Danube Home (UAE) and HOPE Holding Company Ltd to run with the burner of expansion for brands in the following Divisions :

Cosmetic Division – Flormar (TURKEY) , Bottega Verde (ITALY),

Department stores Division – REDTAG (UAE),

Sports Division – Skecher (USA)

This year , 3 Flormar Cosmetic shops, 1 Danube Home Shop & 1 Max Brand Shop opened its doors in different area of the city

This year HOPE Holding Company Ltd has a big surprise for it customer.. We are bringing their brand of choice to home in various locations with in Tanzania. Our Expansion plan and achievement

5 RedTag Stores

3 Bottega Verde Shops

3 Skecher Shops

2 Amal Home Shops



As part of fulfilling its Promises to the customers we are now running 8 brands in Tanzania and as part of expansion, we are yet to close the doors for the other new brand to be logged into us


LC Waikiki



Bottega Verde



Dr. Sweets

With the same experience in fashion, footwear and hospitality to our potential customer we are aiming of putting our footprint in the major cities of EASTERN and CENTRAL AFRICA touching malls, high streets while being a leading company that gives back a value of fashion into lifestyle


Our Core Values


We conduct our business in accordance with the highest standards of professional behavior and ethics. We are transparent, honest and ethical in all our interactions with employees, clients, consumers, vendors and the public.


We take pride in providing high value products and services that we stand behind, which ensures customer satisfaction, profitability and the future of our employees and our growth.


We commit to listen and take time to understand client's and customer's needs, and always strive to surpass their expectations.

Team Work
Team Work and Partnership

We work with enthusiasm and intellect, and are driven to surpass what has already been achieved. Balancing empowerment and interdependence makes us strong. We will work together, building relationships to create ever-greater value for the customers we serve.


We treat our team members, customers, partners, and suppliers with mutual respect and sensitivity, recognizing the importance of diversity. We respect all individuals and value their contributions and the rules and principles of working.

Our Objectives

Achieving Business Globalization

HOPE Holding Ltd wants to grow their market share not only within their country’s borders, but also across the globe

Process Improvements
Creating Process Improvements

HOPE Holding Ltd can eliminate non value-added activities from its processes by setting process improvement goals. This enables us to be more efficient and cost-effective in delivering its products and services

Research & Development
Research & Development

Aim to Research and development, or other learning or innovation goals, improve your company’s capabilities for serving the market and its interests.

Brand Recognition
Superior Brand Recognition

To aim to attain Superior brand recognition occurs when a business or its products are readily and positively identified by the masses.

Quality Brands & Products
100% Satisfaction Guarantee
Great Deals & Discount

Live Users